Here could be your logo!
The work of a geologist, especially in mineral exploration, and as an Expedition Leader in the Polar Regions is very equipment intensive and the equipment needs to survive and function in harsh conditions. Boots often require new soles after one field season in mountainous and/or volcanic terrains. Backpacks need to endure heavy loads and sharp rocks in and outside the pack. And most-importantly, the clothing needs to be suitable for hard and often dirty work in extreme conditions. Hardshell rain gear often fails after a very long day of hiking in pouring rain (even expensive brands).
In that line of work, equipment is really put to the test!